When the WWE Network launched on February 24th of this year, it goes without saying that there were many expectations afterwards. How many people would wind up subscribing by the year's end? Would the WWE Network even make back the money that World Wrestling Entertainment put into the endeavor to begin with? These are fair points to make and, in my view, any online marketing firm would be able to offer its own insights into the topic in question. How exactly did the WWE Network stack up since February?
According to an article on the Los Angeles Times website, the WWE Network was able to garner around 667,287 subscribers. To further frame this, WWE said that it would have to reach one million subscribers by the year's end in order to break even with what it put into the streaming service at the onset. While such a goal might seem like a challenge, any online marketing firm can tell you that the WWE Network is currently only available in the United States. Firms like fishbat will tell you that it will go international before the year is out.
The WWE Network has been showcased on WWE's weekly shows, which is another point that an online marketing firm can cover. On RAW, for instance, I found a WWE Network commercial was set in the middle of the show, detailing its various features in the process. It was important for the company to address its most important audience and they were able to do that reasonably well. In my view, though, it is possible to bring in older fans with the right level of promotion put into place.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
According to an article on the Los Angeles Times website, the WWE Network was able to garner around 667,287 subscribers. To further frame this, WWE said that it would have to reach one million subscribers by the year's end in order to break even with what it put into the streaming service at the onset. While such a goal might seem like a challenge, any online marketing firm can tell you that the WWE Network is currently only available in the United States. Firms like fishbat will tell you that it will go international before the year is out.
The WWE Network has been showcased on WWE's weekly shows, which is another point that an online marketing firm can cover. On RAW, for instance, I found a WWE Network commercial was set in the middle of the show, detailing its various features in the process. It was important for the company to address its most important audience and they were able to do that reasonably well. In my view, though, it is possible to bring in older fans with the right level of promotion put into place.
With that said, I believe that there is a level of nostalgia to consider with the WWE Network to consider. It's prudent to note that WWE's new streaming service also entails vintage video libraries from not only WWE but other wrestling promotions, to boot. What this means is that those who might be more familiar with the "boom period" of wrestling seen in the 80's would be able to sign up for the WWE Network and have access to that older content. To say the least, the WWE Network's reach is broad.
The question remains, though: can the WWE Network reach one million subscribers before the end of 2014? I think that once the service is launched in other areas of the world, the previously stated statistic will balloon, especially when given the fact that WWE is an international entity with fans all over the world. The WWE Network itself is capable and it boasts a tremendous amount of content for the asking price of $9.99 a month. Time will tell if the goal of one million is reached.
About the Author:
Get in touch with fishbat if you'd care to become knowledgeable about the several services that an online marketing firm can incorporate to bolster your brand.. This article, The WWE Network & Assessment From An Online Marketing Firm is released under a creative commons attribution license.
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